Site Content & Management
Websites and Social Media
As the Senior Web Communications Specialist for UTi Worldwide, a Fortune 600 supply chain services company, I was responsible for all aspects of the corporate website:
- Strategy, usability and performance
- Redesigns, refreshes and updates (including mobile/responsive)
- Content planning, production/development and management/CMS
- Integration with CRM/marketing automation and operations sites
- SEO and analytics
I was also responsible for producing and posting content to the company's social media sites, including:
- YouTube and Google+
As a Communications Manager for WestRock, a Fortune 200 paper and packaging company, I developed numerous LinkedIn posts to support the company's Portland-area community relations and employee recruitment and retention efforts.
Intranets and Collaboration Sites
I managed employee intranet content, features and functionality for WestRock, UTi Worldwide and Capital One, the last of which won a national Nielsen Norman Group Top 10 Intranet award. This involved working closely with IT and HR departments and other teams across these companies. I also supported document management and team/collaboration sites such as SharePoint for these companies as well.
Like my work on external sites and social media, this work involved the creation of a huge amount of content, including:
- Writing and editing
- Graphic design, photography and video development (both myself and in collaboration with others)
- Site planning, feature/functionality improvements and editorial calendar management
Start-to-Finish Site
I built a website from scratch for my wife's pet training business, Mega Hearts Dog and Cat. (Talk about a tough client!)
Like my other site projects, this involved:
- Strategy and branding/look and feel
- Market/competitor analysis
- Information architecture and user experience
- Content development and management
- SEO, analytics and Google business integration