Site Content & Management

Websites and Social Media

As the Senior Web Communications Specialist for UTi Worldwide, a Fortune 600 supply chain services company, I was responsible for all aspects of the corporate website:

  • Strategy, usability and performance
  • Redesigns, refreshes and updates (including mobile/responsive)
  • Content planning, production/development and management/CMS
  • Integration with CRM/marketing automation and operations sites
  • SEO and analytics

I was also responsible for producing and posting content to the company's social media sites, including:

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube and Google+

As a Communications Manager for WestRock, a Fortune 200 paper and packaging company, I developed numerous LinkedIn posts to support the company's Portland-area community relations and employee recruitment and retention efforts.

Intranets and Collaboration Sites

I managed employee intranet content, features and functionality for WestRock, UTi Worldwide and Capital One, the last of which won a national Nielsen Norman Group Top 10 Intranet award. This involved working closely with IT and HR departments and other teams across these companies. I also supported document management and team/collaboration sites such as SharePoint for these companies as well.

Like my work on external sites and social media, this work involved the creation of a huge amount of content, including:

  • Writing and editing
  • Graphic design, photography and video development (both myself and in collaboration with others)
  • Site planning, feature/functionality improvements and editorial calendar management

Start-to-Finish Site

I built a website from scratch for my wife's pet training business, Mega Hearts Dog and Cat. (Talk about a tough client!)

Like my other site projects, this involved:

  • Strategy and branding/look and feel
  • Market/competitor analysis
  • Information architecture and user experience
  • Content development and management
  • SEO, analytics and Google business integration