Strategic Thinking

Big Picture Stuff

Over the years, I have supported senior executives in variety of high-level efforts related to communications and marketing:

  • Corporate strategy definition and rollout
  • Branding and corporate identity programs
  • Mission, vision and values statements

Business Support

Whether it's a quarterly presentation to the board of directors or a project team's monthly update, I've produced just about every kind of business document imaginable:

  • Annual report content
  • Business unit and department annual plans (including financials!)
  • Internal monthly and quarterly reports
  • Presentations/slide decks and other materials
  • Project dashboards, status updates and report cards

Communications and PR Planning

As a PR agency account executive and a corporate communications professional, I have also developed numerous plans, recommendations and proposals to optimize relationships with key stakeholders:

  • Employee communications planning, including engagement and surveying programs
  • Community and media relations, including corporate citizenship and crisis communications planning
  • Industry relations, investor relations and government relations/regulatory affairs
  • Sales and marketing planning, including segmentation strategy, aided/unaided awareness measurement and net promoter scoring

Community Partnerships and Corporate Responsibility

For WestRock, Signet Bank and several other prior employers and clients, I managed communications related specifically to corporate citizenship:

  • Community involvement and volunteerism
  • Giving programs, including grants and sponsorships
  • Environmental sustainability, workplace safety and product quality standards